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RUS

Exclusive Brands

Our «DA!» stores provide a great number of products produced under our own exclusive private labels.

The product assortment we offer allows us to cover all of the consumer’s daily requirements. We work hard to offer the Russian consumer only the best quality at very attractive prices.

«DA!» provides a better price & quality ratio for its customers, and here is why:

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    Control.

    From suppliers to convenient packaging, we control each and every step of our private label goods production process. This means we handpick our manufacturers and choose those who can offer best price & quality ratio, which allows us to keep our costs down. We pass these savings onto our customers, to give consumers access to top quality products at prices they will love.

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    Promotion.

    We do not need to persuade our customers to buy our private label goods by using fancy and expensive advertising, or constantly increasing and lowering the prices. We prefer to maintain a constant low price for our products. We keep our promotional program to a minimum, which means our customers will never have to pay extra for our advertising and promotion efforts.

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    Flexibility.

    As we build long-term relationships with our manufacturer partners, we are able to adjust to market and circumstances changes quickly, which means as we monitor our customers’ preference and spot opportunities for improvement whether in regards to packaging, recipe or variety, we are able to react right away.

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    Fewer middlemen.

    Shorter supply chain and more efficient logistics allow us to keep our costs to a minimum.

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    Right balance.

    We have less similar products in our range, leading to higher volumes for the items we do stock – such a strategy allows us, as well as our suppliers, to manage the business more efficiently. As we enjoy cost efficiencies – the consumer enjoys better prices.

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